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Some people stop into Sephora once or twice a year, grabbing a lipstick or two, maybe a moisturizer they know will make a good gift for a friend, and maybe to get a new perfume after trying a sample.
For other people, Sephora is a way of life. If you know what a VIB, or Rogue status is, or you have a huge stash of Insider points, you are probably in this category. And in case you’re not a Very Important Beauty Insider, or VIB, is someone who spends $350 at Sephora in one calendar year; Rouge status is earned when you spend $1,000 there in a year; and anyone can join the Beauty Insider Program and earn redeemable points with every purchase.
If you’re a VIB or even a vaunted Rouge-level Sephora fan, you won’t want to miss the Sephora Spring Savings Event. If you do, you’ll have another half a year, give or take, until the next Sephora sale because, unlike some brands that have sales on New Year’s Day, Valentine’s Day, President’s Day, Arbor Day, every other Tuesday, and so on, Sephora has only had two sales a year—and they’re big ones.
Starting on Apr. 5 through Apr. 15, the chain’s annual Sephora Savings Event begins with a hefty 20 percent off offered to Rouge members. That’s $27 off a jar of Ranavat’s Radiant Rani-Saffron Brightening Dark Spot Treatment, for example, which you could then use to buy the Multi-Peptide Eye Serum from The Ordinary.
On Apr. 9, the savings begin for VIBs and Insiders (remember, anyone can be an Insider; it’s free to sign up, and there is no minimum spend needed), with the former getting 15 percent off and everyone entitled to 10 percent off all purchases. After Apr. 15, it’s back to full prices at Sephora until the fall, so don’t sit this one out. Scroll through below to check out our commerce editor, Mia Maguire’s top picks.
Shark HD430 FlexStyle Air Styling & Drying System
Down From $300
While there are a few legitimate dupes for the coveted Dyson Airwrap now, Shark’s FlexStyle is the best on the market. While it’s less expensive than the Dyson, it’s still pricey, so grab it while it’s on rare sale.
Drunk Elephant Bora Barrier Rich Repair Cream
Down From $69
As a longtime loyalist to Drunk Elephant’s Protini Polypeptide Firming Moisturizer, I was thrilled when the brand dropped a richer, more emollient, barrier-repairing cream for winter, post-retinoid irritation, and any time my skin needs a little extra TLC—which is, apparently, often since I’ve been using this every day since it arrived in the mail.
REFY Brow Sculpt Shape and Hold Gel With Lamination Effect
Down From $24
I have tried many brow products to achieve the laminated effect I love (I know that thin brows are back, but I suffered the consequences of over-plucking in the ’00s for a decade afterward, so I will not be revisiting this trend). Even though I have found some that I like, I always come back to REFY Brow Sculpt Shape and Hold Gel. While it can leave a slight white cast effect if you use too much formula, it’s the only gel that gives you all-day hold and complete shaping control. I can’t live without this stuff, so I will be stocking up on a few tubes.
Amika Smooth Over Frizz-Fighting Hair Treatment
Down From $32
With summer on the horizon, I’m looking forward to extra-long days and the nostalgic, carefree vibes that come hand-in-hand with my favorite season. What I’m not looking for, however, is June and July’s scorching temperatures and sky-high humidity levels. Fortunately, Amika is on frizz patrol this season (and the next one) with its new Smooth Over Frizz-Fighting Hair Treatment. Frizzy strands don’t stand a chance against this 60-second in-shower rinse. I love that this product doesn’t leave a greasy residue, and even though you rinse it out, it’s still working its magic.
Lawless Forget the Filler Lip-Plumping Tinted Lip Balm
Down From $26
This clean line-filling and volume-boosting tinted lip balm is all I’ve been wearing on my lips for the past month. If you’ve been looking for a sign to ditch your lackluster lip balm for a new formula that actually hydrates for hours while giving a boost of volume—and without the sting—consider your search over.
Ellis Brooklyn Super Amber Eau de Parfum
Down From $110
If you’re in the market for new fragrance, Sephora’s spring sale is a great time to score a new signature scent without paying full price. Ellis Brooklyn has launched several new fragrances since Super Amber, but this warm, sexy, and not-too-sweet scent will always be my favorite. It’s rich and sultry without being overpowering, and the wear time is a solid eight hours. If you’re looking for an elevated, more grown-up alternative to your go-to vanilla scent (and are OK with a little spice), I couldn’t reccomend Super Amber more.
Dieux Air Angel Collagen & Peptide Hydrating Gel Cream
Down From $44
This cult-favorite “cool girl” brand honestly lives up to the hype—but it’s not just the clever names and cute packaging I’m impressed with. I recently got to try a sample of Dieux’s new Air Angel Collagen & Peptide Hydrating Gel Cream, and I’m convinced the lightweight moisturizer is the perfect festival and hot-weather-friendly formula for us oily and combination skin girlies. Honestly, it’s even hydrating enough for dry skin—it just doesn’t leave behind a greasy residue or oily film. It also plays well with foundation, almost doubling as a primer. If you’ve been curious about the brand, grab this new moisturizer and find out why everyone is obsessed with it for yourself.
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